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since: 19 Jan 2005

Apple's WWDC Sells Out for the First Time Ever

posted Thu 15 May 08

Last year was the first time I ever attended a WWDC. It was one of the most amazing experiences I've ever had - the entire atmosphere there was just full of people who are absolutely passionate about learning and becoming better programmers and finding new, cooler, better ways to do things. It was literally inspiring. I left the conference with such a rush that I knew I would need to go back again next year, and so I am going back again this June.

I just found out that WWDC 2008 is now sold out. We need to put this in perspective because it might not be immediately obvious to people who've never been to one of these conferences. Developer conferences are typically pretty low-key events (with the exception of the PDC, and I think most of the high attendance of that event has a lot to do with the fact that Microsoft often rents out Universal Studios...). When a developer event like this sells out, there are a couple of assumptions you can immediately make:

  • They need more capacity for next year
  • There is more demand for the knowledge they're offering than even Apple expected
  • There is something drawing more people to the conference this year than last year

I think we can boil down the increase in attendance to one thing: The iPhone. Bottom line is the iPhone SDK is, in my opinion, one of the single most important developer tools for mobile devices in recent history. The SDK is going to make some amazing stuff possible that will only grow in the coming years.

My hope is that all the people who show up to get their iPhone fix actually take a bunch of the Leopard sessions and they realize just how awesome the development experience is on both the iPhone and on Leopard. I think what people will find is that developing for the iPhone is a joy, and developing for Leopard is damn near euphoric.

Looking forward to seeing everybody at the WWDC and, given that they're sold out, I'm going to make sure I'm wearing lots of padding and protection when they open the doors and people rush the keynote hall and jockey for position. 

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1. John Dunne left...
Thu 15 May 08 9:58 am :: http://john-dunne.blogspot.com/

I agree. I think that the iPhone is huge and that we'll be seeing a lot of copycats, but no one will be able replicate all of Apple's "stuff" (WWDC, xcode, Safari, etc.), which is what will ultimately keep it ahead of everyone else.


2. Kevin Hoffman left...
Thu 15 May 08 10:00 am

I've said it before, but here are the facts: the iPhone is running a version of OS X, the iPhone's API is Cocoa and Objective-C which is amazingly powerful, all of Apple's development tools (Xcode, etc) are FREE, and the iPhone has more gaming horsepower than the Sony PSP... It's a developer's dream.


3. James Gregurich left...
Thu 15 May 08 10:57 am

The sellout caught us at Markzware by surprise. We still need one more ticket. if anyone has a wwdc 2008 ticket to sell, contact me at james@markzware.com.


4. James Gregurich left...
Thu 15 May 08 11:00 am

I'm hoping all this interest in iPhone gets more people developing for the mac and starts spreading interest in ObjC outsite of Apple. Perhaps in a few years we might get ObjC.NET.


5. Kevin Hoffman left...
Thu 15 May 08 11:38 am

I totally agree.... All this interest in the iPhone is going to rub off on desktop OS X development, which will only mean fantastic new things in the coming years for us Cocoa Heads.


6. Clark Cox left...
Thu 15 May 08 3:42 pm

WWDC has sold out many times in the past, just never this early


7. Frank left...
Thu 05 Jun 08 7:14 am

I don't buy the story about the sold out conference. Everbody I am asking will not be attending the conference this year, because there is really nothing new to learn there. The message about selling out was placed only for the sake of the hype.


8. Kevin Hoffman left...
Thu 05 Jun 08 7:30 am

Nothing new to learn there? There are dozens of sessions on IT management of Macs which I think hasn't been done at a WWDC before. Then there are all of the iPhone SDk and iPhone web app sessions...and then there are all the Cocoa/Leopard programming sessions, which is still new for a lot of Mac developers. Just because you think its overhyped doesn't mean you are correct in saying there's nothing new to be learned.


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